Who We Are at BetterSuite: The Story Behind Our White Label Software

We get asked a really important question sometimes, and honestly, it's one we love to answer: "How can we trust you?" In a world of flashy tech websites and big, bold promises, it's a totally fair question. You deserve to know who's behind the software you're thinking of betting your business on. So, we wanted to pull back the curtain and just have a real, honest chat about our story – who we are at BetterSuite, why this company even exists, where we came from, how we've evolved, and what we're passionately building next. We want to do it openly, without the usual corporate fluff, in a way that's just relatable. Our journey has been a marathon, not a sprint, and it's been shaped by a core belief that's driven us from day one: that entrepreneurs and businesses of all sizes deserve access to incredible technology to bring their on demand service ideas to life. This is the story of how our white label software came to be.

The Spark That Launched BetterSuite in 2018

Our story doesn't begin in a fancy boardroom with a bunch of investors. It started back in 2018 with our tech lead, who was (and still is) completely obsessed with building great products. Not just products that worked, but products that felt intuitive, looked beautiful, and were built on clean, elegant code. But while working within large enterprise companies, he kept hitting the same frustrating wall. Big companies, for all their resources, often have to prioritize business constraints over the perfect user experience, meaning great ideas sometimes get watered down or compromised.

He had a different thought: what if you could just build your own thing, and focus relentlessly on making it better, step by step, every single day? That simple, powerful idea was the spark that started it all. To make this "build my own thing" model sustainable, the idea of licensing the source code for the white label software he was creating just felt right. It provided the resources to keep building, keep improving, and keep reinvesting directly back into the product. For the first few years, it was a solo mission of constant coding, frequent updates, and a singular focus on quality. That passion eventually started to attract other like-minded people – designers, developers, and content specialists who cared just as much about the craft – and a real team began to form.

From Marketplaces to Our Own White Label Software

In the early days, we bootstrapped our first product on marketplaces like CodeCanyon. Being right there in the mix, day in and day out, was an incredible, unfiltered learning experience. We got raw, direct feedback from customers every single day. We heard about their frustrations, we saw where they got stuck, and we learned what they truly needed to succeed. That firehose of real-world feedback shaped our products in ways that no internal brainstorming session ever could.

It was a fantastic and vital chapter in our story. But eventually, we knew that to truly serve our customers at the level we wanted to, and to innovate at the pace we were aiming for, we needed to be more independent. That's when we launched our own website, bettersuite.io. It gave us the freedom to support our customers directly, build deeper, more meaningful relationships, and keep improving our white label products without being held back by the limitations of a third-party marketplace.

Learn More About Our Full Platform of White Label On Demand Solutions

A Look at Our Journey: The BetterSuite White Label Software Timeline

Our journey has been one of steady, deliberate progress and a few big, game-changing leaps. Here's a quick look at the major milestones:

2018 — Ridy Launch and Foundation

We launched our very first product, a ride hailing solution called Ridy (you can still see its history right here on CodeCanyon). It was designed to help entrepreneurs launch their own white label taxi app, and it was incredibly well-received, quickly building our reputation for high-quality, reliable solutions.

2020 — The Game-Changing Leap to Flutter

When Flutter 1.0 reached its stable release, we made a huge, strategic decision: we migrated our entire product stack from native development to the cross-platform power of Flutter. Looking back now? It was the single best decision we ever made. Our products became faster, more reliable, and so much easier for both our team and our clients to maintain.

2022 — Ridy Evolves into BetterTaxi

We launched the next major version of our ride hailing solution, rebranding it as BetterTaxi, and fully committed to our Flutter-first approach. This big change allowed us to help more clients get started and provide even better, more responsive support to our growing community of users.

See How BetterTaxi Compares to Our First Product, Ridy

2023 — Vision Expands to Full Platform

We took the initiative to build beyond just one service. We started designing and developing a broader on demand platform, focusing on our core strengths: a powerful taxi dispatch software, a versatile food delivery software, and a smart parking management software.

2024 — Unified Admin, Built in Flutter

With Flutter's amazing progress and our vision for a truly unified user experience, we made another big move. We deprecated our old Angular admin panel and rebuilt our entire control panel from the ground up in Flutter. The result was a massive leap forward in user experience, performance, and integration capabilities.

2025 — BetterSuite Ecosystem: Shop & Parking

By this time, we saw our customers getting more and more ambitious. They didn't just want a taxi service; they wanted to offer a whole range of on demand services. To support their incredible ambitions and provide that same level of quality across different verticals, we officially launched BetterShop and BetterParking. This was the next big piece of the puzzle: creating a shared ecosystem where different on-demand services could be managed from one central, powerful control panel, giving businesses a clear overview of all their key metrics.

Today — Live Platform and Next Steps

With our platform, entrepreneurs and businesses can launch sophisticated, branded services in a matter of days. Our commitment to helping you grow, to delivering amazing user convenience, and to building products with genuine care and passion remains as strong as it was on day one.

What Defines Us as a Team and a Company

One thing you should know about BetterSuite is that we're not about that polished and corporate style because we believe in connecting with people on a more personal level. We work hard to stay genuine and relatable. Our white label products don't just come from a business plan; they genuinely come from the heart. They're built by people who are excited by the problems they're solving.

The team we've built is a collection of people who just love the craft of building great things with an obsessive attention to detail – from our designers and developers to our content specialists. We've deliberately steered clear of the complexities and bureaucracy of traditional large companies. We've shaped ourselves more like a product-focused agency, where the central goal is always just building better, smarter, more advanced products. We're always thinking about progress.

Better Design System: Why Our Apps Stand Out

A huge part of delivering that consistent quality and great user experience comes from a tool we built for ourselves out of sheer necessity and passion: Better Design System. We found that while Flutter is technically brilliant, there wasn't a really polished, comprehensive design system out there that was specifically crafted for the unique challenges of on-demand apps. So, we decided to build our own. It's more than just a library of code; it's our entire philosophy on what makes an app feel good to use. 

When we were creating it, we thought about everything from a user's perspective. We obsessed over how to make our white label apps feel perfectly at home on every single platform – ensuring an Android app feels like a great Android app, an iOS app feels perfectly Apple-native, and the web and desktop versions feel just right for those environments. We poured countless hours into making sure the clean, modern UI reduces clutter and makes finding what you need effortless. We built a library of over 120 components and templates, a whole spectrum of beautiful themes (like Noir, Cobalt, and Rose), and, of course, full Dark Mode support.

It's this deep, almost fanatical, attention to detail that helps us build beautiful, consistent white labeled software so quickly. We did it because we genuinely care about our users and believe they deserve the best possible experience, every time they tap the screen. (And for fellow developers or businesses who share that passion, Better Design System is also available as a standalone product to help accelerate your own Flutter app development!)

Future-Proofing with Rust: The Next Era of Our Platform

Speaking of progress, we're incredibly excited to share an internal initiative that really shows our deep commitment to engineering excellence. We are currently in the process of rewriting our entire backend with Rust. Our engineering team ran extensive tests across various technologies, and the performance numbers from Rust were just outstanding – we saw much higher throughput (that's the number of users the system can handle at once) and lower request latency. But it's not just about raw speed. Rust's powerful compile-time safety checks help our developers write more secure and correct code from the very beginning, catching potential errors before they ever become real problems. This isn't just an experiment; it's a real, ongoing project.

• A Dedicated Team: We have three full-time engineers currently focused on migrating our backend to a robust, microservice-ready architecture in Rust.
• Ambitious Performance Targets: With our new Rust backend and pipeline, we expect a single, medium-sized VPS node to be able to handle 10,000 concurrent orders. For our clients, this means lower infrastructure and maintenance costs and a lightning-fast experience for their users.
• Timeline: We're on track to begin rolling out these new Rust-powered services in early 2026.

This initiative comes directly from our team's deep passion for building the absolute best technical foundation possible.

Learn Our Roadmap for Late 2025 Is Shaping the Future of Our Platform

Why Businesses Trust BetterSuite Solutions

It all comes back to that first fair question. We hope our journey gives you the answer. We've been at this since 2018, growing from a solo developer's passion project into a trusted partner that has helped over 100 businesses launch their own branded white label apps. We've been tested in the real-world marketplace, we've made bold technology choices like our moves to Flutter and Rust, and we've built a team that genuinely cares about the quality of our work. We're not a faceless corporation; we're a group of people who love what we do and are deeply invested in our clients' success. That's been true since day one, and it's what will continue to guide us into 2026 and beyond.

Conclusion: Our Journey and Your Next Step

We hope sharing our story gives you a clearer picture of who we are and what drives us. We believe in transparency, in the power of great design and engineering, and most importantly, in our customers' success. Our journey from a single idea in 2018 to the comprehensive BetterSuite platform today has been one of constant learning and passionate building. We love what we do, and we believe that care and dedication are reflected in every line of code and every pixel of our best white label software. Ready to launch your own branded service? BetterSuite's white label software helps you start fast with proven apps for taxi, food delivery, and parking. Get powerful features, full control, and a future-proof ecosystem.

Explore BetterSuite White Label Software Today!

FAQs

1. What is white label software?

It's ready-made software you can rebrand and launch as your own service. BetterSuite builds these platforms so you can go to market faster with less cost.

2. What does having the source code mean for my business?

It gives you full control. You can customize, extend, and adapt the platform without being tied to a vendor's roadmap or recurring fees.

3. Why did BetterSuite move to Flutter?

Flutter lets us create cross-platform apps from a single codebase. This makes our white label apps faster to develop, easier to maintain, and consistent on iOS and Android.

4. Are BetterTaxi, BetterShop, and BetterParking separate products?

They are distinct apps but work together within the BetterSuite ecosystem. All share the same design system and central admin panel for a unified experience.

5. What's the benefit of migrating your backend to Rust?

Rust gives us higher performance and reliability. This means our apps can handle more users on leaner infrastructure, cutting costs while improving speed.