Build your brand, open your doors — brand generation, Google and Apple sign-in, and tester accounts
Design a complete brand from one logo or from scratch, let customers sign in with Google or Apple, and try your own apps before you launch.
A month on from BetterShop, 278 changes have landed across the platform, the apps, and the web console. Almost all of them point the same way: taking a new business from signing up to a launched, fully branded product it can put in front of real people — without waiting on anyone.
A complete brand from a single logo — or from nothing at all
Branding used to mean arriving with finished artwork. Now it's a step in the wizard that takes about a minute.
Upload one logo and we build the rest around it — the mark on its own, the wordmark, the lockup, the monogram, light and dark treatments, a monochrome cut for receipts and email, and a full set of app icons at every size the stores ask for. Each app you've chosen gets its own artwork, and paired apps — passenger and driver, customer and vendor — are given related but distinct marks so nobody installs the wrong one.
Arriving with no logo at all is now a perfectly good starting point. Pick one of eight curated styles, choose your colour, and the studio composes an original mark for you. Every style renders at any colour, so you're choosing a shape and a personality rather than a fixed picture. Your second colour is yours to pick too, and the whole palette — surfaces, text, states, light and dark — is generated to sit correctly against both.
The brand studio is one continuous flow, with a single live preview showing your brand on a real device as you work. Change your business name later and every mark redraws itself to match. Change your colour and everything follows. Because we keep the recipe rather than the finished pixels, your brand can be re-rendered at any size, for any surface, at any time — including into your published app builds, which now pull their launcher icons straight from the brand you designed.
Continue with Google or Apple
Your customers can now sign in with Google or Sign in with Apple, in your apps and on your web console, under your own branding.
Apple's native flow is fully supported on iOS — the system sheet, Face ID, and Apple's private relay addresses — which is what the App Store expects from any app offering third-party sign-in. Both providers are configured per business, using your own credentials, so the sign-in screen your customers see belongs to you end to end. Someone signing up this way lands in the same place as everyone else, with the account details we need collected as part of the flow rather than bolted on afterwards.
You choose which methods to offer. Phone code, email code, passkey, Google and Apple can each be switched on independently, and the apps show exactly the buttons you've enabled.
Try your own apps before you go live
You can now create tester accounts for yourself and your team and sign into your live apps immediately — before connecting a messaging provider, before your first real customer, on any plan.
Each tester gets a role and a fixed sign-in code, so there's nothing to wait for and nothing to receive. Everything they do stays in its own lane: test orders are only ever offered to test drivers and vice versa, so a demo ride never reaches someone working, and never appears in your numbers. Test payments run through a sandbox, so a card used by a tester is never charged.
It's the fastest way to see your own product working: create a rider and a driver, book a ride between them, and watch the whole thing happen in the apps that carry your name. A new card on your dashboard walks you straight into it.
Ready to take orders in minutes
What you tell us while signing up now tells us most of what we need. From your cities, your categories and the way you plan to operate, we infer the rest of your configuration and put working settings in place across every area that needs one — all of it yours to adjust, and very little of it required before you begin.
The difference shows up on the clock: getting from a finished registration to a first live order used to take a few hours. It now takes a few minutes.
Plans, trials, and getting paid
- Start without a card. Selected plans now begin their trial with nothing to enter, and plan cards say up front which ones need a card and which don't. If your trial is drawing to a close without one on file, we let you know in good time.
- Clearer plans. Starter and Pro are now single-city, with multi-city on Enterprise, and pricing throughout the site comes straight from the live catalogue so what you're quoted is what you pay.
- Three new ways to pay. UPI, BLIK and Swish join the payment options, offered automatically wherever your payment account supports them. Your dashboard shows exactly which methods your account can take, and refreshes on demand.
- Payouts you can account for. Money is reserved before it leaves and reconciled against the outcome, so every transfer carries a matching record end to end. Bank details are stored fully encrypted.
A sharper live ride
Riders follow the car continuously on a live position stream. Pickup estimates account for live traffic, and every completed ride carries the distance it covered. An offer that goes unanswered moves promptly to the next driver, and the search picks up where it left off — shorter waits for riders, fewer missed chances for drivers. Drivers build lifetime totals across every ride they complete.
Ride notifications are quieter: updates about the same ride replace one another, and clear themselves once they're no longer relevant.
Behind it all, a Dispatch Health dashboard in the admin console shows how offers are flowing — accepted, declined, timed out — so you can see how well your coverage is holding up and tune it.
Finding the right address
Address search runs on Google's newest search service. Results are biased towards where the rider is, returned in their language, and presented as a clean, readable address line. In the console, a service area's boundary opens straight into the map editor, ready to adjust.
Around the product
- Support — read receipts on ticket messages, so you can see when your message has been read, on both sides of the conversation.
- Shop — merchants now own vendor approval outright, and a merchant account and draft shop are created for you the first time you sign in, so there's a storefront to work on from minute one.
- Console — service areas and delivery zones are editable inline on the screens that use them.
- Sign-in — a shorter 4-digit code to enter.
- Platform — images are checked and re-encoded as they arrive, and photos taken on modern iPhones convert automatically on upload. Releases build about 25% faster, so improvements reach you sooner.