BetterSuitevs.

Own Your Delivery Marketplace
or Operate Inside Someone Else's

BetterShop is the platform you own. Glovo and Wolt are platforms you sell on. This guide helps you decide which model fits your business.

700

API Endpoints

4

Business types available

0%

Commission

Quick Verdict

Two Completely Different Models

This isn't a feature-for-feature fight. It's a business model decision: build your own delivery platform, or sell through an existing one.

RECOMMENDED
BetterShop

BetterShop

A white-label local commerce and delivery marketplace you own. Your brand, your apps, your merchants, your couriers, your data. Multi-vendor out of the box with real-time dispatch, in-app wallet, and full pricing control.

  • Best for: launching your own delivery marketplace brand
  • Best for: full control over merchant terms & commissions
  • Best for: scaling beyond food into retail, services & parking

Consider: No built-in consumer demand or merchant network — you must acquire customers and onboard merchants from scratch.

Glovo / Wolt

Glovo / Wolt

A no-code SaaS marketplace builder for hyperlocal businesses. Drag-and-drop setup, pre-built templates, 100+ payment integrations. Cloud-hosted on Jungleworks infrastructure. Very low entry price with quick setup.

  • Best for: restaurants wanting instant access to customers
  • Best for: leveraging a proven logistics network
  • Best for: zero tech investment to start selling

Consider: You operate under their brand and commission structure (20–35%). No independence, no data ownership.

Feature comparison

The Full Breakdown.

Platform ownership, delivery logistics, merchant tools, and more — side by side.

Swipe the table sideways to see every column.

Feature

BetterShop

BetterShop

Glovo / Wolt

Glovo / Wolt

Platform & Ownership

Your own branded apps

Custom App Store & Play Store listings

SupportediOS + Android
Not supportedTheir brand only

Custom branding & UI

Logo, colors, typography, in-app design

SupportedFull theming
Not supportedFixed layout

Source code access

Self-host and modify as needed

SupportedSource licence
Not supportedClosed platform

Data ownership

Customer data, order history, analytics

Supported100% yours
Not supportedPlatform owns it

Multi-Vendor Marketplace

Multi-vendor support

Multiple shops, restaurants on one platform

SupportedBuilt-in
Supported

Merchant onboarding

Self-serve sign-up for vendors

SupportedSelf-serve portal
SupportedProprietary algorithm

Custom commission rules

Set your own merchant commission rates

SupportedFull control
Not supportedPlatform-defined

Merchant dashboard

Store management, order tracking, analytics

Supported
Not supportedPlatform-defined

Pre-built merchant network

Existing restaurants/shops on the platform

Not supportedBuild your own
SupportedTens of thousands

Consumer Experience

Mobile apps

Flutter-based iOS + Android apps

SupportedYour brand
SupportedGlovo/Wolt app

Built-in consumer demand

Existing pool of users ready to order

Not supportedBuild your own
SupportedMillions of users

Custom delivery zones

SupportedIncluded
Supported

Courier management

SupportedIncluded
Supported

Payments

Payment gateway choice

Existing pool of users ready to order

SupportedMultiple options
Not supportedPlatform payments only

Cash on delivery

SupportedIncluded
Supported

In-app wallet

Wallet system for customers and couriers

SupportedIncluded
Supported

Custom pricing rules

Set delivery fees, surge pricing, service fees

SupportedFull control
Not supportedPlatform payments only

Marketing & Promotions

Coupon / promo engine

Discounts, referral codes, campaigns

SupportedBuilt-in
SupportedPlatform-managed

Loyalty / rewards system

Supported
SupportedGlovo Prime / Wolt+

Custom marketing campaigns

Full control over discounts and user targeting

SupportedIncluded
Partly supportedPay for promoted placement

Analytics & API

Order analytics

Order history, volume, revenue dashboards

SupportedIncluded
Supported

Custom dashboards

Build your own reports and KPIs

SupportedIncluded
Not supportedFixed reports

API access

Integrate with external tools and services

SupportedGraphQL + REST
Partly supportedLimited partner API

Multi-Vertical Expansion

Ride-hailing

BetterTaxi module

SupportedBuilt-in
Not supported

Home services

BetterService module

SupportedBuilt-in
Not supported

Parking reservations

BetterParking module

SupportedBuilt-in
Not supported

Infrastructure

Hosting control

Choose where your data lives

SupportedCloud or self-hosted
Not supportedTheir infrastructure

White-label for clients

Agencies can resell as their own product

SupportedIncluded
Not supported

Deep dive

Where the Differences Actually Matter

Four areas that define the BetterShop vs Glovo/Wolt decision.

Merchant Relationships

With BetterShop, merchants are your partners — you set terms, commissions, and rules. On Glovo/Wolt, merchants are their partners, competing for visibility on someone else's platform.

BetterShop

You set the commission rate per merchant. You own the relationship. Merchants build loyalty to your platform, not to an aggregator.

Glovo / Wolt

Platform dictates 20–35% commission. Merchants compete for placement and have no pricing control. Relationship belongs to the aggregator.

Delivery Operations

BetterShop gives you a full courier dispatch system — you recruit and manage your fleet. Glovo/Wolt handles logistics end-to-end but you're dependent on their capacity and pricing.

BetterShop

Configurable dispatch rules, zone-based assignment, real-time tracking. Your fleet, your costs, your quality control.

Glovo / Wolt

Proven logistics network with tens of thousands of active couriers. Zero operational burden — but zero control over delivery quality or speed.

Mobile Experience

BetterShop ships Flutter apps under your brand. On Glovo/Wolt, you're a listing inside their consumer app — alongside every competitor in your city.

BetterShop

Your own App Store and Play Store listings. Your icon on the home screen. Flutter cross-platform performance. Full push notification and UX control.

Glovo / Wolt

Polished consumer app with millions of downloads. Strong UX. But your store is one tile among hundreds — competing for attention in their feed.

Economics at Scale

The fundamental cost equation: flat monthly fee vs. per-order commission. At low volume, Glovo wins. At scale, BetterShop wins — dramatically.

BetterShop

$79–$899/mo flat. Same price at 100 orders or 100K orders. Every order's margin stays in your pocket. Unit economics improve with scale.

Glovo / Wolt

20–35% commission per order. Costs scale linearly with revenue. The more you grow, the more you pay. $10K/mo in orders = $2K–3.5K to the platform.

PRICING

Flat Fee vs. Pre-Order Commission

Both are SaaS. The difference is what you get per dollar — and what limits apply as you grow.

PREDICTABLE COSTSBetterSuite

BetterSuite

$79–$899/ mo

Cloud tiers based on features, not volume

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  • Zero commission on orders — keep 100% of merchant revenue
  • Predictable costs — a flat tier fee, not a cut of each order
  • Add taxi, parking or home services as add-ons
  • Payment processor fees (Stripe ~2.9%) apply separately
Glovo / Wolt

Glovo / Wolt

20–35%/per order

Commission varies by category and region

  • No upfront cost — free to list as a merchant partner
  • No hosting, infrastructure, or courier management costs
  • Commission scales linearly — more orders, more paid to platform
  • Additional service fees (5–10%) and promoted placement costs

Commission Savings Calculator

Compare what merchants pay Glovo/Wolt in commissions vs. your flat BetterShop fee

BetterShop Cost

$79

Flat monthly fee

Glovo/Wolt Cost

$1,875

25% of gross order value / month

Monthly Savings with BetterShop

$1,796

Get Started Now

Who It's For

Choose the Right Model for Your Situation

Choose BetterSuite if...

Choose BetterSuite if...

You want to build your own delivery marketplace — not list products on someone else's. You're ready to invest in acquiring merchants and customers in exchange for long-term ownership.

  • You're launching a local delivery marketplace or super-app
  • You need custom merchant terms, delivery zones, and pricing
  • You plan to expand into ride-hailing, parking, or services
  • You want to own your data and customer relationships
  • You're an agency building delivery apps for clients
Choose custom development if…

Choose custom development if…

You're a restaurant or shop that wants orders today without building technology. You're trading margin for convenience and instant access to a massive consumer base.

  • You're a restaurant wanting instant delivery orders
  • You don't want to build or manage a tech platform
  • You need access to an existing courier fleet
  • You prefer zero upfront cost over long-term ownership
  • Glovo or Wolt already operates in your market

Ready?

Build Your Delivery Platform on a Foundation You Own

Start with a free trial. No credit card required. Launch in weeks, not months.

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